Monday, December 19, 2011

Creating Enterprise Networks

I use my own variety of an 80-20 Rule when I set for myself the task of understanding and communicating the future.  I place 80% of my attention on the next twenty years, 80% of the remaining 20% or 16% on the next twenty years, and only 4% of my attention on anything that may happen after 2050.  I believe in currency and in relevance.  The really long term stuff is definitely fun, but it is generally of very little practical significance.  It will be someday, but not yet.

Within the period between now and 2032, I do not bias my study quite so heavily on the short range.  Rather I consider overall impact.  In the latter half of this decade, Technological Unemployment in the absence of a wholesale implementation of a 'Save the world by saving ourselves' strategy, will be the over-riding issue of the time.  By the mid-2020s the Income Explosion and the Live Anywhere Option will become the most dominating feature of the Transformation as shining new, Information Age cities are built through out the world and the Industrial Age cities begin to fall into decline.

A year ago I would not have expected that the first event of significance would be the rise of Enterprise Networks.  However, the nature of the Investment Markets is changing much more rapidly than I epected.  If liberalizing 'crowd funding legislation' goes forward, as it appears it will, we will have a virtual explosion of new, Information Age Knowledge Careers.  It is here that we will likely find our first Knowledge Class careers.

I am interested in creating an Enterprise Network (E.N.) for Polymathica, a global community of refinement and erudition.  It will roughly equate to a Culture of Affluence of moderate size, perhaps ultimately constituting about 30 million of the approximately 1.7 billion of Western civilization.  With a typical GDP per capita of 500K 2011USD, it will have a total GDP of $15 trillion or about equal to the current size of either the U.S. or E.U. economy.

The percent of the economy dedicated to housing and transportation will remain about the same.  Food and medicine will comprise a smaller portion of the economy.  Content and other Information will comprise a larger percent of the economy.  Much of this increase in information value added will be imbedded in the cost of housing, automobiles, clothing, home goods, etc.  The first entrants into the E.N.s, however, will almost surely be in content - News, Analysis, Commentary, Videocasts and Audiocasts.  In our case, these will be delivered through Polymathica.com, an Internet Portal to refinement and erudition.

Ultimately, I expect that the 12 million families of Polymathica will spend 72 billion 2011USD on News and Entertainment content.  This is sufficient to support over 30,000 Creatives at Knowledge Class Incomes.  This, of course, still makes it a minor component of the ultimate economy, but a very major portion of the first E.N.s

For Polymathica, only about 50% of their content purchases will be for fiction audiocasts (TV and movies).  The remainder will be in the form of pundit sites, like The Future 101 that will, over time, come to include some mix of audiocasts and videocasts, documentaries, 'lecture' formats, roundtable discussions, etc. 

Not only is this a wonderful opportunity for those who have a deep knowledge and interest in one or more subjects, it also represents a spectacular investment opportunity.  Once the enabling crowdfunding legislation is enacted, I will be heavily recruiting both content providers and investors for Polymathica.  So, if you are interested in either side of this, let me know ASAP.  We should get organized prior to the enabling legislation so we can take off immediately. 

One does so by joining the InfoAge Enterprise Networks.  This is in lieu of an Investment Banking fee and, as such, is a 'deal' by comparison.  You can't join I.E.N. quite yet, but you can e-mail me at Michael.W.Ferguson@hotmail.com with your interest and I will have you in our pre-launch list.

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